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This site had the following in the web site, "Meeting and exceeding our customers expectations one product at a time." We noticed that the web page stated " In May of 1965 Ed Samples wanted to start a company that wasnt afraid to mold itself around its customers need ." It also stated " Samples is committed to helping our customers identify products that work best in their facility to help them increase sales and decrease waste . View our outstanding selection of institutional food products ." The header had portion contolled food as the highest ranking keyword. It was followed by frozen foods, portion controlled meats, and frozen meats which isn't as ranked as highly as portion contolled food. The next words the site uses is institutional foods. quality foods was also included and could not be seen by search crawlers.